I'm Ahmad Alsultan,
and I design

Whatever you want to call it, I help organisations get to know their customers and develop new ways to make them happy. This might mean partnering up and creating a new product or service, or it might just mean improving what’s already there — saving time and money.

Design to me is about bridging the gap between humans and physical or digital artifacts by:

communicating info
engaging attention
facilitating action

I focus on designing holistically and delightfully, using iterative processes, careful thought, and the help of type, color, and motion.