To undertand the different touch points the business, and the user have to go through. I mapped the different journeys to empathize and make the shift
Since there were three different mediums (Responsive web app, Android and iOS) to design for, I wanted to keep the overall look and experience similar across them; hence, the flow, navigation, layout and colour themes remain constant throughout.
To give a more personalized feel to the portal, I opted for custom icons and illustrations and for reinforcing the brand image, primary colours were used in them. Further, for a better understanding of the portal, special illustrations were created for the onboarding stage, and other major flows.
Thus, all the visual elements have been kept simple for easy usage, while being highly efficient to assist the user in navigating around the app and website.
The whole design is extremely interactive with lot of micro-interactions in place; this was done to ensure increased user engagement and to grip user’s attention.