I wanted to hear real life experiences of when people plan their travel, whether they knew where they wanted to go and what steps they took to solve the problem.
All interviews were conducted informally.
I worked off the survey questions and took notes moments after it had ended.
Based on the research found in the discovery period of the project a persona was developed, Dana Simpson. Designing for Dana helped in making informed design decisions as I had the end user always in mind.
Dana is overwhelmed with all the things she has to plan for her travels. She heard about the Travella app through a co-worker and decides to try it out.
I used this method to compare other apps in the market. The analysis helped me to came up with different features to add and change to the existing site.
Competitor Analysis Takeaway
MVP Feature Analysis
I created the Lo-Fi wireframes, and conducted user testing with the several potential customers. The purpose of the user testing was to determine whether it was feasible to move forward with the Hi-Fi wireframes with what we had in our minds.
Get the best rate
Compare flight costs within the flight selection tool and choose your dates based on the best rate.
One click payment
With the integration of Visa Pay, checking out is as simple as one click and a thumb scan.
Deals happen. Offer the best possible prices in real-time, based on the user’s location and preferences.
Users likely arrive with a particular intention. Along the way let’s encourage exploration by suggesting relevant options they may not have considered.
Adding animations can push an app from the realm of being usable to begin delightful. Since the product didn’t provide the immersive experience, we thought our UI can benefit from adding clever transitions from one screen to another, to let the user know something is happening in background, without influencing the user experience.
Built in Principle for Mac
Participants: Aziz, Richard
• Simple and clean visual design with a clear visual hierarchy assisted in making the prototype intuitive for the users.
• Were confused by the icons which was meant to represent type of activities.
• Both liked at the More Info page.
• Add text to Icons.
• Add price in the listing page.