© 2016 Ahmad Alsultan. All rights reserved. Made in Los Angeles
Design is no longer an artistic practice and creativity is not just an artist’s emotional expression. Designers are the solution to solving problems that enable people, businesses, and technology to impact how the world works. Through personal experience, experiments, and research, I’ve evolved from being an artist into a scientific designer. Designers who are systematic, methodic, and process driven innovate more strategically.
My process is about gaining an understanding of the big picture, identifying goals and pain-points, and taking a User-Centered approach in designing usable solutions. The methods and techniques I use within each phase of my process may vary depending on the design challenges.
Define project goals & discover user pain points
Synthesize research & brainstorm possible solutions
Refine user interface & create clickable prototype
Conduct usability tests & implement user feedback
Ultimately the solutions designed will have gone through cycles of testing and iterations just like in an experiment. The feedback from users is then adapted into the final designs. I believe that in establishing a process.
© 2016 Ahmad Alsultan