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Purveyor of
ideas, design,
and direction.

↓ Experience, Product, and Service Design leadership

Dubai/Riyadh-based design leader with over decade+ years of experience in creating impact through design. I establish and grow design studios in the region, working with leading organizations and governments to evolve the organization and design meaningful experiences for customers, employees, and businesses.

I love and work in the space between brand, product, and marketing. Bringing together the purpose, the experience, and how we communicate the awareness and value.

My focus is on people. I gather insights into the moments that matter to them and design the relationships they have with brands. I explore how technology can enable creating rich, memorable experiences and emotional connections that help shape our world.

Visit my LinkedIn profile for more about me.
Clients

I’ve been fortunate to work closely with some of the world’s best organizations.

ADDA
DCT
ADCB
dubai_holding
emirates
Moe
misk
yas island
tecom
Mubadala
dubai_properties
belkin
GV
Uber
sony
philips
Impact, and previous work

I lead, direct, and coach organizations to envision a new future by creating new ways of work, services, and products.

PUBLIC SECTOR

Designing a Human-Centered Government for UAE

Consulting and designing the experience to convert dozens of individual government applications into one unified center.

REAL ESTATE

The most convenient way of managing your properties

Re-imagining and building a one-stop portal to manage all your properties easily.

FINANCIAL

Transforming the Banking Digital Experience

A fresh mobile banking UX design that lives up to the standards of the digital age and provides a top-notch banking customer experience.

TRAVEL & HOSPITALITY

Connecting the Customer Experience for Travelers

A new platform business model that advanced a leading hospitality company from an asset management company to a provider of digital experiences.

RETAIL

Rethinking engagement and loyalty through design

Led and oversaw an interdisciplinary team through research, strategy, concept creation, product definition, and design of an elevated vision in less than six months.

Get in touch to learn more about my work and impact
Blog

Latest
writings

“The only constant is change.” Heraclitus’ words are still as relevant as they were then, especially in these unpredictable times that we…

8 mins read.

I’ve been on the frontlines of interviewing all sorts of designers to help us make digital products…

12 mins read.

Read more