↓ Experience, Product, and Service Design leadership
Dubai/Riyadh-based design leader with over decade+ years of experience in creating impact through design. I establish and grow design studios in the region, working with leading organizations and governments to evolve the organization and design meaningful experiences for customers, employees, and businesses.
I love and work in the space between brand, product, and marketing. Bringing together the purpose, the experience, and how we communicate the awareness and value.
Visit my LinkedIn profile for more about me.
My focus is on people. I gather insights into the moments that matter to them and design the relationships they have with brands. I explore how technology can enable creating rich, memorable experiences and emotional connections that help shape our world.
I’ve been fortunate to work closely with some of the world’s best organizations.
Impact, and previous work
I lead, direct, and coach organizations to envision a new future by creating new ways of work, services, and products.
Consulting and designing the experience to convert dozens of individual government applications into one unified center.
Re-imagining and building a one-stop portal to manage all your properties easily.
A fresh mobile banking UX design that lives up to the standards of the digital age and provides a top-notch banking customer experience.
A new platform business model that advanced a leading hospitality company from an asset management company to a provider of digital experiences.
Led and oversaw an interdisciplinary team through research, strategy, concept creation, product definition, and design of an elevated vision in less than six months.
Get in touch to learn more about my work and impact
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